What Is This About?
So I decided to change it up a little and write about some of my other passions:
…business, sales, and marketing of engineering firms.
Whether you are an owner/part-owner/employee of a firm, this is something that you’ll find applicable because knowing how to market and sell your engineering service is absolutely crucial for the survival and growth of your business/career.
In fact, I believe that being good at engineering is only half of the equation of becoming an extraordinary engineer.
The other half, is knowing how to communicate to others (i.e. your clients) the value of your services.
We’ll get more into that later down the road but to start off, I am going to talk about something called the “Geometric Growth”. [Continue reading]